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Amazon Advertising

Program structure

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MATCH TYPEExactXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTTop of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTRest of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTProduct PagesXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTBusinessXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYMATCH TYPEPhrase + BroadXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTTop of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTRest of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTProduct PagesXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTBusinessXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYMATCH TYPEAutoXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTTop of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTRest of SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTProduct PagesXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPLACEMENTBusinessXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPROGRAMSponsored ProductsKeyword and product targeting, per-ASIN attributionXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYFORMATVideo in SearchXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYMATCH TYPEExactXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYMATCH TYPEExact + Phrase + BroadXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYFORMATHeadlinesXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYPROGRAMSponsored BrandsBrand-level creative, no per-ASIN attributionXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYXXXX: 9999% YYYYFORMATRemarketingAudiencesXXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…FORMATStreamingTVXXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…Sponsored Display — Audience and product targeting, on and off AmazonPROGRAMSponsoredDisplayAudience and pr…XXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…XXXX: 9999% Y…

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Data Provenance

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Amazon Ads API v3 — campaign management + reporting — Two different questions. The campaign LIST (listSPCampaignsV3, listSBCampaigns) answers 'what campaigns exist' and returns every one, traffic or not. The daily REPORT answers 'what happened' and returns whatever it returns. Only the list can serve as a reference set.SOURCE⤢Amazon Ads API v3 — campa…Two different questions. The campaignLIST (l…tronix-sync-ads-entity-state · -performance · -sd-sb — The entity-state sweep fills and reconciles the spine from the campaign list; the two report legs stamp last_checked_at on the campaigns their feed actually covered. A campaign the list vouches for but the report skipped keeps an old checked date — that gap is the detection mechanism.PIPELINE⤢tronix-sync-ads-entity-st…The entity-state sweep fills andreconciles t…STORE⤢tronix.db.ads_campaign_dimThe unified spine, PK (program,campaign_id),…VIEW⤢This ViewProgram structure with metric toggles.Entity…

Docs & References

Agent Brief
docs/tronix/wedges/amazon-advertising.md
References
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Edit agent brief — docs/tronix/wedges/amazon-advertising.md

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